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CASE STUDY

Project IndieConnect

ROLE

Co-founder & Product Lead

IndieConnect is built for solo game developers and small creative studios that are serious about shipping. It gives creators a structured way to find trusted collaborators, set clear expectations, and move toward launch with confidence.

Co-founderProduct StrategyPlatform DesignCollaboration ToolsCreative EconomyIndie Game Dev
CHALLENGE

The Problem

Solo devs and small studios don't have a purpose-built space for the hardest phase of building: forming a reliable team. The channels most people use today, like Reddit, Discord, and game dev forums, are unvetted and unstructured.

That gap produces a familiar pattern of partner ghosting, collapsed rev-share agreements, and projects abandoned before they ever ship.

APPROACH

The Solution

IndieConnect gives small teams a clearer operating system for collaboration: trusted partner discovery, compensation structures that reduce ambiguity, and launch planning that keeps creative work moving.

Key design decisions included:

  • Trusted matching: Verified profiles built on portfolio evidence and completion history, so you can find collaborators you'll actually ship with.
  • Fair compensation structure: A simplified dynamic equity tracker that automatically adjusts each member's share based on real contributions over time.
  • GTM confidence: A milestone-gated launch path that gives small teams a clear, step-by-step path from prototype to launch day.